Saturday, March 1, 2014

A Visit to The Fat Bike Company in Colorado Springs, CO

Pedar Knows Best!  Seriously! 

Pedar returned from Interbike with tales of a new bike; spinning a story about the Borealis frame (Carbon and ridiculously light), Carbondale Rims (more carbon) and a 190mm spaced rear hub...ohhh, it sounded too good to be true. A few months later he returned from Jackson, WY with a bicycle that was too light to be a traditional fat bike, but too fat to be a normal high performance mountain bike. And yet, it was both. Borealis!  Pedar picked up and built his new Custom Dream Fattie, courtesy of The Hub.

190mm Rear Hub
Borealis Bikes have infiltrated the fat bike market with an incredibly high quality product which gives fat biking a technological jolt in the pants. The most amazing thing we noticed, right off the bat, was the workmanship.  This bike was the product of some serious thought, both in design, and concept.  For one, the 190mm rear hub made it so wheel spoking did not have to be offset. Stylistically speaking, it looks incredibly clean.  But was it worth it?  That was the burning question.  A question that was probably asked when the first upgrades were made on the original wheel....

Enter Ogden, Utah and the first ever Global Fat Bike Summit, a simple test ride at the demo show changed everything.  On the uphill, the Borealis was comfortable and easy to push as it glided up hills.  What goes up must come down, thus, Dewey entered the steep slopes of a monstrous the local golf course, staging area for the demo rides.  After returning to his stomping grounds, Happy Jack, Dewey expressed utter amazement at the way the Borealis made it feel like he was mountain biking, in the middle of winter....sheer JOY!! He was stable and in control at speeds he never would have attempted on the bicycle he rode to the Demo. Very impressive.

The Pedal House was in!

As we entered the building and walked upstairs, what did our eyes see? A sweet Kegerator! Our people, for sure! It was like we had never left the Pedal House, instantly feeling "at home".

Steve showed us around the space and grounds known as The Fat Bike Company. Yampa frames were being outfitted with the best parts by precision laborers. Turnagain Rims were being trued. Demo bikes were being prepped for travel. New Borealis dealers were being set up with accounts and we were privileged to see it all first-hand and up close. As we strolled through the building, work areas and lounge, we asked questions, learned new details about the operation and discovered the origins of names associated with The Fat Bike Company products. Borealis Bikes is named after the well-known Aurora Borealis, a natural light display in the sky particularly in high latitude regions, caused by the collision of energetic charged particles with atoms in the high altitudes of the atmosphere (according to Wikipedia). Yampa frames are named after the Yampa River in northwest Colorado.

Carbondale Rims share a name with Carbondale, CO, a small town of 6,400 in the northwest portion of the CO Rocky Mountains with a number of fabulous mountain bike trails.

Turnagain Rims pay homage to the beauty of the Turnagain Arm, Alaska
home to the Bore Tide and incredible vistas.

It's clear to see that The Fat Bike Company and Borealis Bikes are the premiere fat bike manufacturers. We were welcomed with open arms from the moment we entered the parking lot. We greatly appreciated their hospitality, welcoming nature, inside perspective on the scene and cold beers from tap. We are very excited to be a Borealis Authorized Dealer!

An Inside look at Borealis Bikes...

Rims anyone?

Serious amounts of Stock!

Large amounts of fat tires and tubes.
Steve and Dewey loading up!
We needed a small yield sign for the window with a picture of a Borealis Fat Bike
 that said "Precious Cargo on Board". 
Thanks for the tour! We look forward to seeing you out on the trails.